One Video: One Another by Mac DeMarco – The Verge

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Every week, a slew of new music videos hits the web. Watching them at your desk is not time theft because you deserve it; think of it as a nice reward for surviving another work week. But what if you don’t have time to watch every video? Maybe you have a deadline, a hungry pet, or other grown-up concerns. In consideration of your schedule, Lizzie and Kaitlyn bring you a series called One Video. Each week we’ll tell you “one video” you need to watch, why, and for how long.

This week’s video: “One Another” by Mac DeMarco

Lizzie: What’s a better way to recapture the love and attention of a fickle internet than by writing about a new Mac DeMarco video? It’s Friday baby, and all you freaked-out freaky skater boys have a message from the king!

In “One Another,” Mac becomes unlikely friends with the Grim Reaper, but it’s not that unlikely because who couldn’t be friends with Mac? According to the video description, “Their friendship has one drawback: they can look but cannot touch.”

mac-demarco-one-another

Kaitlyn: Somewhere between most and all of my friendships involve very little touching, but I get it. Once in a while you just want the warm embrace of a levitating skeleton.

Friendship is a key theme of this week’s One Video, and a key reason for “One Another” being selected as the one video. Mac DeMarco is well known for breaking the fourth wall of celebrity by befriending his own fans — inviting them to his home in Queens for coffee, rallying them around his mom in an elaborate fan club, sincerely thanking them for paying his bills, and so on. In April, he asked to see all the fan fiction they had written about him, which is sort of a bold move friendship-wise (why hasn’t Lizzie written fan fiction about me?), but still fun. Lizzie wrote Mac a story at the time, in a gesture of friendship, but I don’t know for sure that she submitted it. Mac, my friend, if you are reading, the story is about Bud Light Lime, please enjoy!

Who is Mac DeMarco?

Lizzie: Asking “who is Mac DeMarco” is like asking “how do you make a soufflé?” Everybody knows the answer but nobody really knows, you know what I’m saying? More specifically though, Mac DeMarco is a musician on the Captured Tracks record label, a boy who plays the guitar, and a person who has probably been described hundreds (and I actually mean hundreds) of times as a “goofball.”

I just found out that Mac’s real name is Vernor Winfield McBriare Smith IV, but that definitely sounds like a troll that he just convinced Pitchfork to publish.

Kaitlyn: Mac DeMarco is a musician whose latest album is called This Old Dog, a phrase that also appears in the song “One Another.” His music is pretty much the sweet, harmless version of a weird old uncle trying to give you life advice after three Budweisers on Thanksgiving afternoon. For some reason he’s really well known for putting a cigarette between his front teeth one time, but I know him because boys talk about him a lot.

What’s special about “One Another” by Mac DeMarco?

Lizzie: What’s special about “One Another” is that our boy Mac has proved once again that nothing can take him down, not even death. I especially like the part near the beginning when he’s just giving the Grim Reaper directions or something, before he gets “old” by letting what I’m assuming is queso dry on his face.

mac-demarco-one-another

Kaitlyn: This video is special because it reveals that Mac DeMarco either lives in a house with a twin bed covered in teddy bear sheets or explicitly chose to rent a house by that description in order to film a music video. It also reveals that Mac reads People magazine — me too! But even more special than those two things: the song “One Another” is about becoming friends with someone you used to be in romantic love with. Mac kindly reveals that, in his experience, that situation can actually be nice and not a horrible disaster. I’m not really sure how equating an ex-flame with the Grim Reaper is flattering, but I’m sure my friend Mac wouldn’t do anything rude.

There’s also a moment in this video in which Mac is feigning death, but then decides there’s time for “one last rock.” And so, everyone goes outside and rocks it — with various instruments, their bodies, and their voices — one last time. How lovely.

(I’m pretty sure it wasn’t the last time, Mac DeMarco is almost definitely still alive.)

How long everyone should watch “One Another” by Mac DeMarco:

Lizzie: Honestly, stop before the queso-on-the-face part. I kind of think it’s not really cheese, but I can’t stop thinking that it’s cheese, and it’s making me very uncomfortable.

Kaitlyn: I like the part at the end, where everyone’s rocking it one last time and one of the guys in the band accidentally does this really scary thing with his face:

So I suppose, as usual, my answer is “the whole time.” Sorry!






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